How much is a EuroBonus point worth?

People love a single number for this. “A EuroBonus point is worth X.” It makes a nice headline and it is basically wrong. The honest answer is that a point is worth whatever you redeem it for, and that swings a lot depending on how you spend it.

Still, you can get a useful handle on value with one small habit.

The only formula you need

Value per point equals the cash price of what you are booking, divided by the number of points it costs.

Say a flight sells for the equivalent of 4,000 kroner in cash, or 20,000 points plus a small fee. Subtract the fee from the cash price, divide by the points, and you get a per-point value. Do this for a few bookings and you will quickly see which redemptions are strong and which are weak.

You do not need to memorise a target number. You need to compare your options against each other.

Why a fixed value is misleading

The same point can be worth several times more in one booking than another. Spend it on a long-haul Business Class seat during peak season and the value is high, because the cash price of that seat is enormous. Spend it on a cheap domestic flight, or worse, on merchandise in the points shop, and the value collapses.

So when a guide tells you a point is worth exactly some figure, what they really mean is the average across typical redemptions. Your job is to beat the average, not match it.

Rough guide to good and bad value

• High value: premium cabins on longer routes, flights during expensive travel periods, and any seat where the cash price is painfully high.
• Mediocre value: economy on routes that are already cheap to buy outright.
• Poor value: the points shop, gift cards, and anything where you could have paid a small cash amount instead.

The trap of over-optimising

Chasing the absolute best value per point can backfire. If you hold out for the perfect redemption, your points sit idle, and idle points can expire or lose ground to program changes. A solid redemption you actually take is better than a theoretical jackpot you never book. Set a reasonable bar, and once a booking clears it, take it.

Common questions

How much is a EuroBonus point worth? It depends on what you spend it on. A useful floor is around 7.4 øre per point, what you get by taking Trumf bonus straight to your account. On an expensive Business seat it can be worth several times that.

How do I work out the value? Divide the cash price of the ticket by the number of points it costs, after subtracting the fees. That gives you the value per point.

When is it a bad idea to use points? On cheap cash fares and in the points shop. You get very little per point, and you are almost always better off paying cash.

Make the comparison easy

The whole thing comes down to comparing points against cash quickly. The Bonussøk points calculator does that math for you, and the search shows the points price across Economy, Premium Economy and Business so you can see at a glance where the value is. A couple of minutes of checking is the difference between a great redemption and a wasted one.